Our team directs, produces and creates a variety of visual storytelling projects that support the Division of Strategic Communications’ strategic priorities.  Our video projects support student recruitment and promote the Alabama experience. We also work to create content that enhances donor engagement and supports UA’s philanthropic goals. 

The video & creative media team directs and produces the institution’s national television commercial, working collaboratively with other StratComm teams to develop a holistic integrated marketing campaign. The department manages the University’s presence on YouTube and works collaboratively with other colleges, divisions and offices to produce creative and engaging content.