Department of Brand Strategy

117 Rose Administration Building
Box 870144
Tuscaloosa, AL 35487-0144
phone: (205) 348-5768
brandapproval@ua.edu

Branding & Licensing Approval

The department of brand strategy is responsible for maintaining the integrity of The University of Alabama brand. The role of the director of brand strategy includes reviewing all external marketing and advertising collateral submitted through the branding and licensing approval form.

As a reminder, the UA System office requires that all advertising and marketing materials are submitted for review and approval prior to purchase or placement. This includes, but is not limited to, print advertising, brochures and other materials, giveaway/promotional items, invitations, digital ads and graphics, radio and television ads, billboards, magazines and other promotional materials.

Artwork and quotes should be submitted via the branding and licensing approval form. This form should be completed even if Strategic Communications assisted in the design process as it is also reviewed by Procurement Services and Trademark Licensing.

For questions regarding the brand approval process or for access to UA logos and design templates, please contact Jennifer Rodrigues, director of brand strategy, at 348-5768 or jennifer.rodrigues@ua.edu.

For assistance with completing the Branding and Licensing Approval Form, please review the User Guide.

Branding & Licensing Approval

Submit advertising and marketing materials for approval.

Brand Portal

Find brand standards, messaging guidelines, downloadable logos, design templates and much more.

Brand Approval Frequently Asked Questions

Frequently asked questions about the brand approval process.

Staff


Jennifer Rodrigues

Jennifer Rodrigues

Director

jennifer.rodrigues@ua.edu
(205) 348-5768