The goals and objectives of the Division of Strategic Communications are:
- To increase awareness of the positive impact The University of Alabama has on the community, state, region and nation.
- To strengthen the sense of community, connection and loyalty between UA and its key stakeholders.
- To increase the value that key stakeholders place on the ways UA fulfills its mission of teaching, research and service.
- To enhance UA’s ability to attract and sustain the resources it needs to continue to be successful.
We exist to tell UA’s story in authentic, dynamic and strategic ways.
Bradley leads The Division of Strategic Communications and is responsible for telling the UA story and elevating its brand.
Prior to joining Alabama, Bradley spent 12 years working as a marketer, communicator and administrator in intercollegiate athletics. He served as the Senior Associate Athletics Director of Strategic Communications at the University of Missouri and the Senior Associate Athletics Director for External Relations at the University of Memphis. In those roles he acted as the athletic department’s chief communications officer and spokesperson while also spearheading messaging and branding efforts for the athletic programs.
Bradley began his career with a seven-year stint at Rogers State University in his hometown of Claremore, Okla., where he ascended to the role of Director of Athletics in 2012. He received his bachelor’s degree in broadcast journalism from the University of Arkansas and also earned a master’s in education administration.
Strategic Communications Staff
Amy SidesAdministrative Assistant to the Vice President for Strategic Communications
Broadcast Production Staff
Ceremonies and Events Staff
Laura BraddickAssistant Director of Communications, Content and Collaboration
Shane DorrillAssistant Director, Broadcast Media and Safety Communications
Stephanie PettisAssistant Director of Communications, Strategic Initiatives and Analytics