We tell UA’s story in authentic, dynamic and strategic ways.
- Steward, elevate and protect The University of Alabama brand.
- Develop and implement strategies that support student recruitment and promote the Alabama experience.
- Create content that enhances donor engagement and supports UA’s philanthropic goals.
- Craft and deploy timely and relevant news and information to internal and external audiences.
Bradley leads The Division of Strategic Communications and is responsible for telling the UA story and elevating its brand.
Prior to joining Alabama, Bradley spent 12 years working as a marketer, communicator and administrator in intercollegiate athletics. He served as the Senior Associate Athletics Director of Strategic Communications at the University of Missouri and the Senior Associate Athletics Director for External Relations at the University of Memphis. In those roles he acted as the athletic department’s chief communications officer and spokesperson while also spearheading messaging and branding efforts for the athletic programs.
Bradley began his career with a seven-year stint at Rogers State University in his hometown of Claremore, Okla., where he ascended to the role of Director of Athletics in 2012. He received his bachelor’s degree in broadcast journalism from the University of Arkansas and also earned a master’s in education administration.
Strategic Communications Staff
Amy SidesAdministrative Assistant to the Vice President for Strategic Communications
Video & Creative Media Staff
Ceremonies and Events Staff
Laura BraddickAssistant Director of Communications, Content and Collaboration
Stephanie PettisAssistant Director of Communications, Strategic Initiatives and Analytics