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Social Media

173 Rose Administration Building
Box 870144
Tuscaloosa, AL 35487-0144
phone: (205) 348-5768
social@ua.edu

The social media team is responsible for the management of the University’s brand and reputation within the social media landscape. We keep a pulse on the campus community through live coverage of events, constant monitoring of platforms and hashtags, and collaboration with others in our Division and across campus. Working with the top-level social media channels of the University, the team strives to create content that tells our story and amplifies our brand.

For platform-specific questions, please contact:

Facebook & Twitter: Olivia Ann Hodges, olivia.ann.hodges@ua.edu

Instagram, LinkedIn & Snapchat: Mallori Hudgins, mallori.hudgins@ua.edu

Admissions Facebook, Twitter & Instagram: Jatensia Calhoun, jatensia.calhoun@ua.edu

Trending Tide


To increase consistency in messaging and staying on brand across social media accounts that represent UA, the social media team of Strategic Communications created a Social Media Communicators Network – Trending Tide. This group provides an opportunity to work closely with social media communicators across campus to authentically share the story of our University. A collaborative and informational environment, we’re building a community among our social media communicators by sharing assets, pooling resources and providing guidance when needed. Not only does this group help ensure the most timely and up to date information is being shared across UA-driven social platforms, but it also provides an opportunity to align social strategies and messaging across university-related social media accounts. To request to join the private Tending Tide Facebook group, please visit https://www.facebook.com/groups/TrendingTide.

Official UA Social Media


Staff


Jennifer Rodrigues

Jennifer Rodrigues

Director of Brand Strategy

jennifer.rodrigues@ua.edu
(205) 348-5768

Jatensia Calhoun

Jatensia Calhoun

Communications Specialist

jatensia.calhoun@ua.edu
(205) 348-3058

Olivia Ann Hodges

Olivia Ann Hodges

Social Media Specialist

olivia.ann.hodges@ua.edu
(205) 348-8322

Mallori Hudgins

Mallori Hudgins

Social Media Specialist

mallori.hudgins@ua.edu
(205) 348-4040