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Social Media

173 Rose Administration Building
Box 870144
Tuscaloosa, AL 35487-0144
phone: (205) 348-5768

Social Media Directory Request

The social media team is responsible for the management of the University’s brand and reputation within the social media landscape. We keep a pulse on the campus community through live coverage of events, monitoring of platforms and hashtags, and collaboration with others in our Division and across campus. Working with the top-level social media channels of the University, the team strives to create content that tells our story and amplifies our brand.

For social media-related questions, or if you would like assistance creating a social media strategy as well as one-on-one consultation/training, please contact: Mallori Lanier, assistant director for social media strategy at:

If you are interested in collaborating with Strategic Communications to create a TikTok to be published on UA’s account or are considering starting an account for your department, please reach out to Mallori Lanier.

Trending Tide

To increase consistency in messaging and staying on brand across social media accounts that represent UA, the social media team of Strategic Communications created a Social Media Communicators Network – Trending Tide. This group provides an opportunity to work closely with social media communicators across campus to authentically share the story of our University. A collaborative and informational environment, we’re building a community among our social media communicators by sharing assets, pooling resources and providing guidance when needed. Not only does this group help ensure the most timely and up to date information is being shared across UA-driven social platforms, but it also provides an opportunity to align social strategies and messaging across university-related social media accounts. To request to join the private Tending Tide Facebook group, please visit

Official UA Social Media


Jennifer Rodrigues

Jennifer Rodrigues

Executive Director Brand Strategy
(205) 348-5768

Mallori Lanier

Associate Director Social Media
(205) 348-4040

Summer Earle

Social Media Specialist II
(205) 348-8322

Kelsey Ewert

Kelsey Ewert

Social Media Specialist II
(205) 348-3058