Social Media Resources

Platform-specific Training Resources:

Hashtags commonly used by main University channels:

#TideResearch | #WhereLegendsAreMade | #TodayAtUA | #RollTide | #Bama | #UA

Facebook

  • Profile picture: 170px x 170px
  • Cover photo: 851px x 315px
  • Post and timeline photos: 1200px x 630px
  • Facebook stories: 1080px x 1920px (9:16 aspect ratio)
  • Event image: 1920 x 1005

Instagram

  • Profile photo: 320px x 320px
  • Shared landscape (horizontal) image: 1080px x 566px
  • Shared portrait (vertical) image: 1080px x 1350px
  • Shared square image: 1080px x 1080px
  • IG stories: 1080px x 1920px (9:16 aspect ratio)
  • Vertical Reels: 1080px x 1920px (9:16 aspect ratio)

Twitter / X

  • Profile photo: 400px x 400px (max file size: 2MB)
  • Header photo: 1500px x 500px (max file size: 5 MB)
  • Shared image: 1600px x 900px (max file size: 5 MB for photos + animated GIFs on mobile; 15 MB on desktop)

LinkedIn

  • Company logo image: 400px x 400px
  • Cover photo: 1128px x 191px
  • Shared image: 1200px x 627px