The Department of web strategy coordinates, optimizes, and governs the University’s web presence as an element of the institution’s communications and marketing strategy.
Resources
One-stop resource for everything web at UA.
Read The University of Alabama’s Web Policy.
Guidelines for web development at UA.
Guidelines for meeting brand compliance for web resources.
Learn about the new UA web events calendar powered by Localist.
Documentation and download’s for official UA WordPress Themes.
![](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2023/11/elephant-divider-3.png)
Services
Book a consultation session with our experts on your upcoming or in-progress web projects.
Book a training session to learn all about UA WordPress Theme 3.
Request a new university-level subdomain address.
![](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2023/07/statue_of_minerva_flat_icon_flat_design_simple__77773002-f5da-41a2-80fa-45fbb207903b.png)
MINERVA DESIGN SYSTEM
Minerva is the University of Alabama's design system for web products and digital experiences. Centered on UA's brand and visual storytelling language, the system consists of a design system, CSS framework, and a web component library. Minerva is the foundation for the University's WordPress Theme.
OUR SITES
Institutional
Division/College
Undergraduate Admissions
![](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2024/02/wave-gray-bottom-test.png)
LOOKING FOR HELP?
Whether you need help with an official UA web product, book a site consultation or just need advice on how to get your web project off the ground, we're here to help!
![](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2023/10/big-al-web1-1024x733.png)
STAFF
![Kyle Fondren](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2024/02/2206015_MC_001_Kyle_Fondren.jpeg)
![Matt McAdama](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2024/02/Matthew_McAdams_crop.jpeg)
![Alex Pieschel](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2024/02/1909018_MW_0002_alex_pieschel.jpeg)
![Eryn Watkins](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2024/02/1908001_MW_eryn_shoemaker_012_.jpeg)
![Perry Brown](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2024/02/2308004_WEB_Perry_Brown_002.jpg)
![Vaishali Pehere](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2024/02/2212017_BH_002_Vaishali_Pehere_ACTcard.jpg)
![David Morris](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2024/02/1808050_BH_061_David_Morris.jpeg)
![Tyler Steadham](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2024/02/2107005_BH_006_Tyler_Steadham_SCweb.jpeg)
![Aaron Smyser](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2024/02/2402014_JN_001_Aaron_Smyser_Headshot.jpeg)