The social media team is responsible for the management of the University’s brand and reputation within the social media landscape. We keep a pulse on the campus community through live coverage of events, monitoring of platforms and hashtags, and collaboration with others in our Division and across campus. Working with the top-level social media channels of the University, the team strives to create content that tells our story and amplifies our brand.
For social media-related questions, or if you would like assistance creating a social media strategy as well as one-on-one consultation/training, please contact: Mallori Lanier, associate director for social media strategy at: mallori.lanier@ua.edu.
If you are interested in collaborating with Strategic Communications to create a TikTok to be published on UA’s account or are considering starting an account for your department, please reach out to Mallori Lanier.
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TRENDING TIDE
To increase consistency in messaging and staying on brand across social media accounts that represent UA, the social media team of Strategic Communications created a Social Media Communicators Network – Trending Tide. This group provides an opportunity to work closely with social media communicators across campus to authentically share the story of our University. A collaborative and informational environment, we’re building a community among our social media communicators by sharing assets, pooling resources and providing guidance when needed. Not only does this group help ensure the most timely and up-to-date information is being shared across UA-driven social platforms, but it also provides an opportunity to align social strategies and messaging across University-related social media accounts.
To request to join the private Trending Tide Facebook group, please visit https://www.facebook.com/groups/TrendingTide.
Official UA Social Media
Our Accounts
Admissions Accounts
Trending Tide
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STAFF
![Jennifer Rodrigues](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2023/08/Jennifer_Rodrigues.jpeg)
![Mallori Lanier](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2023/10/Mallori_Lanier.jpg)
![Summer Earle](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2023/10/Summer_Earle.jpg)
![Kelsey Ewert.](https://live-ua-stratcomm.pantheonsite.io/wp-content/uploads/2024/01/Kelsey_Ewert.jpeg)